At The Well Coffee Roasters, every cup of coffee tells a bigger story. Since opening its doors in 2012, The Well has been driven by a clear mission: Turning Coffee Into Water. As a nonprofit café, they combine a passion for exceptional coffee—meticulous sourcing, careful roasting, and crafting the perfect cup—with a commitment to global impact.
That mission led them to partner with Healing Waters International to bring safe water to a community in Guatemala. The funds generated through their coffee sales were directly invested into a water project that is now transforming lives.
Finding the Right Partners
For The Well, mission alignment is the first and most important factor when choosing who to work with. They look for organizations that share their commitment to long-term access to safe water, value transparency, and empower communities to take ownership of change. They also seek partners who deliver measurable results and can tell a compelling story—one they can invite their customers into.
Healing Waters checked every box.
When The Well learned about Healing Waters’ approach—combining advanced engineering with community empowerment and faith-based transformation—they knew it was a perfect fit. Kara Marsh, Marketing and Community Engagement Manager, said, “Their focus on dignity, empowerment, and sustainability deeply resonated with our mission,” shared The Well team. “From our first conversation, it was clear that we shared core values and a vision for transformation that extends beyond water.”
Impact Through Partnership
The partnership with Healing Waters has allowed The Well to live out its mission in a tangible way. Every coffee purchase doesn’t just support the café; it fuels life-giving change in communities across the globe. For The Well team and their guests, seeing the direct connection between a cup of coffee and safe water for families in Guatemala made the mission real.
Through storytelling, in-store visuals, and social media campaigns, customers were invited into the journey. Updates and photos from the Guatemala project sparked meaningful conversations and deepened customer engagement. “Many said it made their daily coffee ritual feel even more purposeful,” Kara reflected.
Why Mission-Driven Businesses Matter
The Well’s partnership with Healing Waters is a powerful example of how mission-driven businesses can create extraordinary impact through ordinary transactions. By aligning profit with purpose, they’re not only funding clean water projects—they’re inspiring communities, building loyalty, and fostering hope.
“Mission-driven businesses are powerful because they leverage everyday commerce to meet extraordinary needs,” Kara shared. “When business goes beyond the bottom line, it becomes a force for cultural change, practical impact, and lasting hope.”
Coffee With a Cause
Through its partnership with Healing Waters, The Well Coffeehouse proves that something as simple as a cup of coffee can change the world. Every sip tells a story of lives transformed—because when businesses and nonprofits unite around a shared mission, the impact is immeasurable.
Your Business Can Make a Difference Too
If you own or lead a business, you have the power to turn your work into lasting change. Whether through a percentage of sales, a dedicated campaign, or an innovative collaboration, your business can help bring safe water to communities in need. Click here to reach out and start the conversation.
Partner with Healing Waters International and join us in transforming lives through safe water.